Is It Really Natural?

Buğday Association has started a petition on Change.org to stop labelling food products as “natural”.

According to the statement of the Association, terms such as “natural”, “indigenous” mislead consumers by creating an idea as if those products are all healthy and not-processed.

The Association has a list of changes they demand in guiding regulations:

• Usage of the word “natural” as a marketing tool should be banned.
• Any visual material which would give an idea that the product is natural (such as cows feeding on grass) should be banned.

To sign the petition: https://www.change.org/p/doğal-teriminin-gıda-etiketlerinde-pazarlama-malzemesi-olarak-kullanılması-yasaklansın